Universal Wolf
Services
Brand identity
Impact
- Brand evolution
- Renewed sense of pride
Story
Tharsus Group is an award-winning design and manufacturing partner with a long heritage in fabrication.
To bring clarity, Tharsus made the decision to create two distinct brands. Working alongside strategic partners who defined the positioning and name for the fabrication business, we were tasked with developing a visual identity that could stand on its own while staying true to the team behind it.
The name Universal Wolf was chosen to reflect strength, unity and collective effort. We brought this to life through a bold wolf symbol and a confident colour palette, drawing on the idea of the pack, skilled individuals working together to deliver at scale.
The identity resonated strongly with the fabrication team. At a key moment of change, it gave the business a renewed sense of pride and a clear, confident presence in the market.
