Tyne & Wear Metro

Once we’d evolved the historic mark, our next stop was to apply the new identity to a wide range of assets from literature and advertising templates to train liveries and station environments. The opening of the new Haymarket Station saw the first application of the refreshed identity, which was then rolled out on signage and information across the entire Metro system.

Brand Tracking research for the period showed that Metro was ranked 5th in the list of most iconic features in Tyne and Wear, having seen a 10% increase from previous research, this put Metro ahead of Stadium of Light and Millennium Bridge.

We also worked with the Metro team to devise, develop and deliver the Pop Pay As You Go Campaign. A campaign aimed at highlighting that Pop PAYG is an easy way to pay for transport across Tyne and Wear and an ideal way to travel around the region throughout spring /summer.

£2.9m total value of top-ups were recorded – this was a year-on-year increase of 64%, with 36,000 cards used (an increase of 49%) and nearly 2,000 additional POP cards sold during campaign activity.

To see examples of our other work, click here.