Tioxide

As part of this work, we developed a clear purpose and overarching vision for Tioxide, a set of values and behavioural expectations that reflected the strengths of all teams within the group, a messaging framework to guide future internal and external communications, and a unifying narrative that explains who Tioxide is, what it does and how it will achieve future success. We then embarked on an extensive media relations campaign to promote the launch, which resulted in widespread coverage in local, regional and specialist national trade publications.

We were also asked to develop a distinctive visual brand identity system and supporting assets that highlighted the premium status and heritage of the TIOXIDE® product brand, the scale and credibility of being owned by LB Group, and Tioxide’s independence and future ambitions. The work included the creation of a new website, brand guidelines and visual assets including a new logo, animated ident, signage and stationery. In addition, we planned and directed a photoshoot of the staff onsite, delivering a suite of stylised imagery to use during the launch campaign and beyond

The result was a strategically aligned, coherent organisational and visual identity that supported the TIOXIDE® product brand’s premium positioning and clearly reflected the new company’s autonomy and role within LB Group. Our work also created a flexible, practical brand system that could be applied seamlessly across digital and offline operations.