Stronger Shores

We’ve been working closely with Stronger Shores on a pioneering national project led by South Tyneside Council, testing natural solutions to protect coastlines, ecosystems, and communities.

If successful, these solutions, which are aimed at reducing coastal erosion and flooding, may be adopted UK wide. Our mission was to create a recognisable brand and raise the profile of the issue through bringing communities together.

South Tyneside Council has been working with delivery partners testing restoration approaches for seagrass meadows, kelp forests and oyster reefs — a completely new approach unfolding along the North East coastlines. We produced three distinct brand films that vividly brought to life the Stronger Shores brand and purpose.

For details of our other projects with South Tyneside Council, click here.

The colour palette was inspired by the sea and coastline and we used integrated dynamic patterns to convey a sense of movement. We worked with the team to develop a communications and engagement strategy and created compelling website content to enhance SEO and maintain consistency of messaging. We also established social media channels and interacted with partner content to promote the project.