Optavia
Services
Brand strategy, Brand identity, Packaging design
Impact
- Brand evolution
- Business growth
- Global expansion
Story
We started working with OPTAVIA when it was called Take Shape for Life, a US-based dietary product brand that offered support to clients seeking weight-loss alongside personal coaching.
Working closely with the American team, we aligned them behind a shared vision for the brand and co-created a model that articulated their brand strategy whilst acknowledging the wider goal of international expansion.
We developed a new, internationally understandable name, OPTAVIA, along with a completely new identity, brand design system and messaging content. OPTAVIA captures the sense of optimal living and better reflects the company’s market position as an international wellness and lifestyle brand. The new logo reflects the 24-hour evolution of OPTAVIA’s daily system as well as the personal growth and prosperity this delivers to its clients.
The identity was brought to life across essential and premium packaging ranges – creating visually appealing products that reflected the real ingredients used within.
With our assistance, OPTAVIA has successfully expanded into South America and Asia to become a global powerhouse, and the new brand has made a major contribution to parent company Medifast’s recent growth and success.
Read more about our brand development work with two other companies, teamaker Ringtons and Dicksons, the North East’s largest family-run meat and food producer since 1953.
