Opencast
Services
Brand Refresh, campaign
Story
The Opencast team have a unique culture which has fuelled their rapid growth across the UK. We’ve been working with them to bring their distinctive character and energy to life in a renewed visual identity system and tone of voice to reflect their status in the sector and support growth.
To support its UK expansion and new Glasgow hub opening we created a campaign to introduce the brand to the city. Targeting potential clients as well as recruitment, the campaign ran across all media platforms and highlighted the company’s arrival in the city.
Opencast people are flexible and open-minded, so it felt natural to bring this to life through a down-to-earth copy-driven approach that captured their personality as well as help build brand awareness.
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