Leaders in Sport
Services
Membership campaign
Story
As a premium content and events platform in the sports sector, Leaders in Sport connects senior industry pioneers and creates essential market intelligence to develop sport professionally on and off the field.
The institute is an unrivalled network of the world’s high performance community that challenges thinking and shares insights, spanning all sports and all aspects of performance. Individual membership of the institute enables those working on the field, such as coaches, sports scientists and performance analysts, to see beyond their specialisms and develop skills to raise their whole game.
The primary aim of this project was to help the institute increase membership and thereby win a larger share of its target market. We helped to create a global digital membership campaign and supporting video content in conjunction with our media partner and good friends at Route, who are based in the same space as us at Generator Studios.
Since the campaigns began, there have been 2,514 page views on the Performance Institute landing page, an 68% increase on the previous period. The LinkedIn campaign was also a resounding success; so far the adverts have attracted more than 300,000 impressions and generated almost 1,200 link clicks to the landing page.
You can read more about our work here.
