Egger London
Services
Brand strategy, Identity, Social Media, Content creation
Impact
- Brand strategy
- Global expansion
- Launch of global flagship showroom
Story
EGGER is a family-owned wood-based materials manufacturer that operates in 25 countries and employs more than 12,000 people.
These values were encapsulated by our guiding concept of “Specify Bravely”: a bold expression that gave specifiers, designers and architects the courage and conviction to push boundaries and realise their vision. The concept was built upon critical audience insights which revealed that specifiers needed an environment to empower their creativity.
We built on EGGER’s existing corporate identity to develop a distinctive verbal and visual language that would bring to life the spirit of Specify Bravely and reinforce a creative confidence. Active motion graphics and aspirational photography captured a dynamic, ambitious dimension of the EGGER brand that would appeal to a creatively-minded audience, while our social media content fused together these two powerful assets with evocative, straight-talking messaging.
EGGER LONDON – a unique collaboration between EGGER, Cleaf and Blum Group – has now set the benchmark for the creation of similar spaces around the world.
