Gardiner Richardson hosts Tyne Design Week for an open-studio and panel discussion
Look before you creative leap: the value of strategic design
Good design is a powerful strategic tool that can influence changes in behaviour, build a culture of belonging for employees and drive revenue.
In the battle for attention, good design creates connection.
But the design that you get out depends upon the insight you put in.
On June 26 in the inaugural Tyne Design Week, we hosted a panel discussion exploring the critical role of strategy in design, the measurable value it creates and how as an industry, we can shift the narrative to show the impact strategic design has.
Strategy is defining what a story is. Whether it be research or asking the questions yourself, shaping a story begins when you build knowledge of a client's organisation and gather insight by speaking to people. This will help you to understand the audience and uncover more about their world.
Hosted by the brilliant Karen Nairstone, our panel Paul Cairney, Natasha McDonough, Matt Forster and Darren Richardson discussed the relationship between strategy and design.
The conversation touched on:
- The value insights bring to the process to provide confidence for creatives
- The collaboration required to create and activate a strategy
- Designers as problem solvers – not just in charge of ‘visuals’
- Taking everyone on a journey to develop a brand – don’t surprise them with a new branded mug on their desk.
Thanks to everyone who came along, our host and panellists and the brilliant team at Tyne Design Week delivered by Edge Innovation. A big thank you to David Winter and the team at Affinity Media Group for capturing the event for us.
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