North East Museums

Newcastle-based brand communications agency Gardiner Richardson has unveiled the new brand for the biggest North East cultural organisation.

North East Museums is a regional museum, art gallery and archives service that manages a total of twelve museums, as well as looking after the archives for Tyne and Wear and running archives and cultural projects across the region.

Director Keith Merrin said: “Our new name and identity created with the team at Gardiner Richardson puts us in a fantastic position as our organisation grows.

“Our new brand was front and centre for our campaign to drive visitor numbers for February half term across our venues, and we’ve seen a real boost to footfall and interest in our organisation.”

Gardiner Richardson developed brand positioning, identity and a social media campaign for North East Museums. The rebrand is a result of months of work including meeting with visitors, employees and the wider community to ensure the new brand would be authentic to those at the heart of the organisation.

North East Museums is already the largest museum sector Arts Council England Portfolio Organisation in the country in terms of the funding it brings to the region. The museums partnership now also includes the local authorities of Gateshead, Newcastle, Northumberland, North and South Tyneside councils and Newcastle university.